EtsyThe Little Drummer Boy

For the holidays, Etsy wanted to celebrate the power of a truly thoughtful gift: the kind that makes someone feel uniquely seen.

So we told three interconnected stories about the little things people notice in one another, and the meaningful gifts those observations can inspire.

Because everyone has something worth noticing. And on Etsy, there’s a gift for that.

GIFTS THAT SAY I GET YOU

RESULTS
“Little Drummer Boy” earned exceptional scores for both long-term brand growth and short-term sales potential, along with a "strong" score for brand recognition.