EtsyShop non-billionaire Jeffs

Celebrate Being Human comes from a simple truth: as the world gets more automated and impersonal, the human things matter more. So when one of the biggest shopping moments of the year came around, we saw an opportunity to put that belief into action: Instead of shopping from one billionaire Jeff, we encouraged the world to shop from thousands of other Jeffs: real makers, designers and craftspeople building businesses on Etsy.

Shop Other Jeffs

RESULTS
Inc. said "Etsy's Anti-Amazon Ad Campaign Might Be Its Smartest Move Yet." (We tend to agree!)