Heather Larimer

Heather Larimer is a writer, creative director, and musician. She has spent fifteen years creating work for some of the world’s most recognized brands, including Apple, Target, Twitter, ESPN, Uniqlo, Danone and more, including creating the global tagline for Delta Airlines, “Keep Climbing”.

She has a Master of Fine Arts in Creative Writing from the University of Washington, has published fiction and non-fiction in media including Tin House, The Sun, Open City, The Stranger, Jane Magazine and The Seattle Weekly.

Heather began her ad career in Wieden + Kennedy’s 12 program, then went on to work for agencies including W+K, Apple-focused Media Arts Lab and the purpose-driven “MAL for GOOD”. Most recently, Heather spent three years as the CMO/ECD of 1906, a startup cannabis edibles company, helping build the brand from a local chocolates-focused brand to a national juggernaut pioneering “functional cannabis” and achieving 10x growth, and media coverage in Business Insider, Cosmopolitan, Goop, Forbes and Rolling Stone.

Heather has also been a musician and songwriter for most of her life, starting at age five with a psychedelic diss track about getting sent to her room. So far, she has created or appeared on fifteen albums and compilations, and her first-ever 7” was debuted by BBC Radio One’s legendary John Peel. She is currently working on the 2nd album of her newest band, Corvair, which tastemaker KEXP called “a promising set of hook-filled indie pop,” American Songwriter called “dynamic and bombastic,” and has twice been featured on NPR New Music Fridays.

 

Corvair “Green (Mean Time)”

Delta “Keep Climbing” tagline

Apple “40 years in 40 seconds”

XQ “The Super School Project”