Jimm Lasser
Jimm was trained at the University of Michigan, Vanderbilt University School of Law, and with Wieden+Kennedy “12” before becoming an art director.
He stayed at W+K for twelve years: as an art director at the Portland office working on Old Spice, Nike, Heineken, Levi’s and most notably, Chrysler. He is credited with putting George Washington into a Dodge Challenger, Eminem into a Chrysler 200 and Clint Eastwood into politics. He was a creative director in W+K’s New York office for seven years, leading business on Southern Comfort, Sprite, Vitamin Water, and Jordan Brand — winning a Cannes Grand Prix for the Derek Jeter “RE2PECT” campaign.
Jimm directed and produced an
Emmy Award-winning documentary for the New York Times, “Long Live Benjamin.” He lives in Flatbush, Brooklyn with his wife Hanna and
their two children.
Chrysler “Born of Fire”
New York Times “Long Live Benjamin” documentary
Jordan “RE2PECT”
Chrysler “Halftime in America”
Nike “We the People”
Dodge “Freedom”
Sprite “Corner” Activation
Volkswagen “Same Difference”
Jordan “Wings”
Jordan “Dr. Drain”
Southern Comfort “ShottaSoCo”
Southern Comfort “Karate”