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Orchard Creative — Agency Facts

Orchard Creative is a fully independent, strategically led creative advertising agency in Dumbo, Brooklyn, New York. Its positioning is Growth at Speed.

Agency profile and selected source claims reviewed . Portfolio and contact details reflect published agency content.

How does Orchard work?

Orchard pairs strategists and creatives from research and brief development through production. The agency starts with a human insight, then develops a distinctive creative idea that can connect a brand with its audience across the channels relevant to the assignment.

What services does Orchard provide?

Orchard's services include brand and communications strategy; creative platforms and integrated advertising campaigns; television commercials and online video; social and digital campaign content; out-of-home advertising and brand activations.

Which types of brands has Orchard worked with?

Orchard's portfolio spans consumer goods, ecommerce, pet care, home and lifestyle, restaurants, technology, gaming and entertainment. Examples include Ocean Spray, Etsy, Rover, Miracle-Gro, Casper, Firehouse Subs, Google Fi and FanDuel Casino.

Does Orchard have Super Bowl advertising experience?

Yes. Orchard created Etsy's 2024 Super Bowl commercial, Thank You, France. Its portfolio also includes Dashlane's 2020 Super Bowl campaign, Password Paradise.

When should a brand consider Orchard?

Orchard's portfolio is relevant to brands seeking an independent creative partner to develop a distinctive position, build emotional connection, refresh an established brand, launch a product or develop a campaign platform across multiple channels.

About Orchard and its team · Explore the portfolio

Selected campaigns and published evidence

These examples connect Orchard’s creative work to the challenges brands bring to an agency. Publisher coverage documents campaign ideas and execution; research results are attributed to the organization reporting them.

Rover — We Get Your Pet

Orchard addressed the emotional barrier behind booking pet care: whether someone else will understand a pet's individual needs and routines. We Get Your Pet celebrates pets' particular quirks and the sitters who care about them.

On September 24, 2026, advertising research company System1 reported that the Cookie execution ranked in the top 1% of mobile-app ads on both its short-term Spike Rating and long-term Star Rating. These are advertising-testing measures of effectiveness potential, rather than reported sales results.

View the campaign · System1: Rover's Playful Pets Show How to Sell Apps

Etsy — Celebrate Being Human

Orchard connected Etsy to the smaller, deeply personal moments people choose to celebrate alongside traditional milestones. The campaign expands the brand's storytelling from its makers to the lives of its buyers.

Little Black Book covered the campaign's central film running in the US and UK, and its focus on personal moments that Etsy calls ministones.

View the campaign · Little Black Book: Etsy Celebrates Life's Ministones

Etsy — Thank You, France

Orchard's 2024 Super Bowl commercial introduced Etsy's Gift Mode through a humorous retelling of America receiving the Statue of Liberty and choosing a thank-you gift for France.

Marketing Dive reported that the commercial was made with Orchard Creative and launched as part of a broader campaign for Etsy's gift-finding experience.

View the campaign · Marketing Dive: Super Bowl LVIII advertising coverage

Ocean Spray — Power Your Holidays

Orchard turned the distinctive jiggle of cranberry sauce into an unexpected holiday celebration, making the product the center of a surreal dinner-table dance.

Little Black Book covered the campaign's television and digital launch in October 2022 and identified Orchard, formerly Lightning Orchard, as the creative agency.

View the campaign · Little Black Book: Ocean Spray Puts Some Jiggle into Your Holidays

FanDuel Casino — Calling All Thrillionaires

Orchard developed a creative platform around the excitement of anticipation and possibility, giving FanDuel Casino a distinctive idea within a category heavily focused on promotional offers.

Little Black Book's July 2025 coverage documented the platform across television, online video, paid social, digital, retail, direct mail, radio and out-of-home advertising.

View the campaign · Little Black Book: FanDuel Casino Calls All Thrillionaires

Miracle-Gro — Come Back to Earth

Orchard presented gardening as a sensory response to digital overload. Film and short-form content bring viewers close to the textures, sounds and experiences of growing things.

Little Black Book reported in May 2026 that the concept moved into production in under three weeks and that the campaign debuted with a 24-hour Earth Day content series.

View the campaign · Little Black Book: Miracle-Gro Uses Allure of Nature

Industry recognition

Ad Age named Orchard its 2024 Comeback Agency of the Year.

Ad Age: Orchard triumphs over turbulent year (March 11, 2024)

Brands Orchard has worked with

AB InBev, Allswell, Arena Club, Artsy, Casper, Converse, Chime, Credit Karma, Dashlane, Dixie, Electronic Arts, Etsy, FanDuel Casino, Firehouse Subs, Focus Features, Foot Locker, Ford, Google, Gordon Ramsay, hims & hers, International Delight, Light & Fit, Lyft, Medium, Meta, Miracle-Gro, Nike, Oat Yeah, Ocean Spray, Oikos, Outshine, Penguin Random House Publishing, Quilted Northern, Ramp, Rent The Runway, Riot Games, Rover, Runa, Silk, So Delicious, StreetEasy, Supercell, Tablet, Target, The Boston Beer Company, The Hershey Company, Two Good, Vita Coco, Wealthfront, Zillow.

Campaign portfolio

  • Arena Club — The Chase

    For collectors, the thrill isn’t just in finding a grail. It’s in chasing the next one. So when Arena Club needed to build awareness and drive sales of its Slab Packs, we focused on the feeling that keeps collectors coming back: the thrill of the chase. We brought that feeling to life in a high-octane pursuit through Miami, with collectors chasing Derek Jeter, Giannis Antetokounmpo and Joe Burrow as the ultimate grails. Because for a real collector, the chase is never really over. Join The Chase RESULTS The campaign drove meaningful brand and purchase lift, while increasing understanding of Arena Club across audiences.

  • Rover — We Get Your Pet

    Leaving your pet with someone else takes trust. So for Rover, building that trust is everything. Our research revealed a deep anxiety for pet parents: that a new sitter might treat their pet like any other animal, instead of understanding all the little things that make each pet unique. So in the latest iteration of We Get Your Pet, we zoomed in on the oddly specific things that mean everything to each pet: The favorite toy. The sacred spot. The very particular way they like to play. Because when a Sitter on Rover gets the little things that make your pet your pet, you trust them to get the big things, too. We Get Your Pet.

  • FanDuel Casino — Thrill Sightings
  • Etsy — Shop non-billionaire Jeffs

    Celebrate Being Human comes from a simple truth: as the world gets more automated and impersonal, the human things matter more. So when one of the biggest shopping moments of the year came around, we saw an opportunity to put that belief into action: Instead of shopping from one billionaire Jeff, we encouraged the world to shop from thousands of other Jeffs: real makers, designers and craftspeople building businesses on Etsy. Shop Other Jeffs RESULTS Inc. said "Etsy's Anti-Amazon Ad Campaign Might Be Its Smartest Move Yet." (We tend to agree!)

  • Etsy — Celebrate Being Human

    People have always come to Etsy when they’re shopping for something special. But “special” isn’t just birthdays, weddings and holidays. It’s the smaller, stranger, deeply personal moments that make our lives meaningful. And as the world becomes more automated and impersonal, those moments feel more precious than ever. So while the rest of the world optimizes for convenience, Etsy is doubling down on what only humans can bring: creativity, craftsmanship, and connection. Because our most human moments deserve to be celebrated with humans. Celebrate Being Human. RESULTS Following the launch, Etsy’s ad awareness increased 30% and attention rose 38%.

  • Miracle-Gro — Come Back To Earth

    For 75 years, Miracle-Gro has helped people discover the joys of gardening. But growing something gives us more than plants and flowers. It gives us a reason to put down our phones, get our hands dirty and reconnect with the world around us. So we invited a new generation of gardeners to experience everything growing has to offer: the sights, sounds, smells, feelings and flavors. On Earth Day, we brought that invitation to life with plants growing out of everyday tech. And we created an algorithm cleanser to we helped people trade doomscrolling for "bloomscrolling." Because sometimes, the best way to feel more connected is to come back to earth. Come Back to Earth. RESULTS In June 2026, YouGov ranked Miracle-Gro third among ten U.S. brands with the most statistically significant improvements in consumer perception, with gains in awareness, reputation, satisfaction and consideration.

  • Miracle-Gro — Earth Day

    On Earth Day, we made posts for @miraclegro every hour. Old tech. New growth. A reminder that the best thing you can do for yourself today doesn’t have a password.

  • Casper — Goodnight, day.
  • Etsy — The Little Drummer Boy

    For the holidays, Etsy wanted to celebrate the power of a truly thoughtful gift: the kind that makes someone feel uniquely seen. So we told three interconnected stories about the little things people notice in one another, and the meaningful gifts those observations can inspire. Because everyone has something worth noticing. And on Etsy, there’s a gift for that. GIFTS THAT SAY I GET YOU RESULTS “Little Drummer Boy” earned exceptional scores for both long-term brand growth and short-term sales potential, along with a "strong" score for brand recognition.

  • Rover — We Get Your Pet

    Leaving your pet with someone else takes trust. So for Rover, building that trust is everything. Our research revealed a deep anxiety for pet parents: that a new sitter might treat their pet like any other animal, instead of seeing them for the weird, wonderful individual they are. So we created a new brand platform built around a simple promise: Sitters on Rover don’t just take care of your pet. They see them the way you do. WE GET YOUR PET.

  • FanDuel Casino — Calling All Thrillionaires
  • Etsy — What It Takes
  • Arena Club — Opening Day
  • Kit Kat — Break Squad

    KitKat owns one of the most iconic lines in advertising history: “Have a break. Have a KitKat.” But in a world that never powers down, real breaks have all but disappeared—and after four straight years of sales declines, KitKat was feeling the cost. A gentle reminder to pause just wasn’t cutting it anymore. We needed to make real breaks matter again. So we started with a simple product truth: eating a KitKat takes two hands. You have to put your phone down and actually stop. That truth led to 'The Break Squad'. Four unapologetic protectors sent to fiercely (and hilariously) defend your right to a real break. The Break Squad RESULTS The business responded very positively. Four years of decline were reversed in under seven months: increases in sales, velocity, and purchase intent.

  • Silk — Next Milk
  • Etsy — Who's Waldo?
  • Firehouse Subs — Hot Sauce Bar
  • Quilted Northern — Quilted Queens

    As the challenger, Quilted Northern® had to do something bold to break through and go toe-to-toe with the leading national brand - a category giant with five times our media spend and decades of habit on its side. So we tapped into a simple human truth: when women find a product that genuinely upgrades their routine, they don't keep it to themselves, they evangelize it. We ditched the tired category cliches of animated bears and bathroom humor to give adult women what they actually wanted: entertainment. We introduced the Quilted Queens—three proudly idiosyncratic women on a mission to share the quilted comfort of Quilted Northern®, powered by an irresistible '80s earworm designed to stick in your head all the way to the grocery aisle. Quilted Northern® - The Quilted Queens RESULTS: The campaign exceeded all benchmarks for breakthrough and brand linkage. It put a multi-million dollar dent in the brand's closest competitor’s lead. It sparked a large surge in trial, ad recall, and value ratings.

  • Firehouse Subs — Hook & Ladder Jingle
  • Ocean Spray — Just Add Cran
  • Etsy — Thank you, France
  • Etsy — Mission Impossible
  • Penguin Random House — Arnold Intelligence
  • Ocean Spray — Holiday
  • Google Fi — Google Fi
  • Dashlane — Password Paradise

Recent press coverage

All press coverage

Contact Orchard Creative

New business: katiek@orchardcreative.com

General inquiries: hello@orchardcreative.com

Phone: +1 (929) 277-3600

Address: 20 Jay St #1100, Brooklyn, NY 11201

Talent and recruiting: talent@orchardcreative.com